Patriotic young boy technology companies signing brand in project planning

 

　　Project background:

　　Patriotic young boy in Beijing science and technology co., LTD. Was established in November 2014, is a collection of product research and development sales in the integration of science and technology products company, headquartered in Beijing, sunshine is a subsidiary of sets, set research and development, innovation, production, sales and after sales in the integration of science and technology co., LTD., is a young dynamic team. Company main r&d office class electronic hardware security products, establish a more mature in the whole country channel agents, a new category, new industries and new markets.

　　Company leadership after three months of the screening, more than a dozen companies comprehensive comparison, has finally been prophet team of professional ability, project experience and the service attitude, and eventually the prophet China brand in project planning contract. The pre-project has begun, is progressing satisfactorily.

　　Service project:

　　The first part, the brand research

　　1, the existing brand assets system comb

　　2, the depth of the competition is the core value of brand positioning and analysis

　　3, the depth of the target group psychology and consumer behavior analysis

　　4, brand substance value mining and determine its core value

　　5, the brand culture value mining and determine its core cultural value

　　6, the brand service value mining and determine its core service concept

　　The second part, the enterprise concept

　　1, enterprise introduction

　　2, the enterprise culture

　　3, enterprise vision

　　4, enterprise goal

　　The third part, the brand positioning

　　1, brand positioning analysis

　　2, confirm the positioning strategy

　　3 and the orientation of brand and the spread of foreign language

　　4, brand function demands

　　5, brand emotional appeal

　　The fourth part, the brand image

　　1, the image design of brand positioning strategy

　　2, determine the design direction

　　3, brand image positioning

　　4, brand visual design

　　5, brand logo design

　　6, the brand of graphic design

　　7, brand image memory symbols

　　8, brand advertisers to visual design

　　9, brand propagation mode design

　　10, brand VI

　　The fifth part, the product strategy

　　1, the product series in Chinese name

　　2, physical attribute selection

　　3, legal attribute selection

　　4, keyword planning

　　5, domestic phonetic semantic testing eight dialect area

　　6, interprets the language creativity

　　The sixth part, market layout and marketing planning

　　Marketing details slightly.